ΑΒ Βασιλόπουλος
The Client
A lfa-Vita Vassilopoulos, commonly known as AB, is a leading supermarket chain in Greece, renowned for its extensive network of stores and commitment to quality and customer satisfaction. Established in 1939 by brothers Gerasimos and Haralambos Vassilopoulos, the company began as a small grocery shop on Voulis Street in downtown Athens. Over the decades, AB has evolved into a prominent player in the Greek retail sector, operating over 500 stores nationwide and employing approximately 14,000 associates.
Expansion and Growth
In 1969, AB was formally established as a company, marking the beginning of its expansion beyond the initial family-run stores. The 1970s saw the introduction of the first ‘real’ supermarket in the Faros area of Psychiko, Athens, setting new standards for retail in Greece. By 1989, AB had expanded to nine supermarkets in the greater Athens area. The company’s growth continued with the opening of the first AB MEGA supermarket in Hellinikon in 1991, followed by another on the Athens-Lamia highway in 1992. These developments underscored AB’s commitment to providing a wide range of products and services to its customers.
Technological Advancements
AB has been at the forefront of technological innovation in the Greek retail industry. In 1994, it became the first supermarket chain in Greece to introduce the barcode system at its cashiers, streamlining the checkout process and enhancing operational efficiency. This move not only improved customer experience but also set a benchmark for other retailers in the region.
Sustainability Initiatives
Demonstrating a strong commitment to sustainability, AB Vassilopoulos has implemented several green initiatives. The company was the first in Europe to establish an internally certified recycling system, operating 88 stations across its network and recycling over three million packaging materials annually. Additionally, AB has made significant strides in reducing energy consumption and carbon footprint, achieving a 25% reduction in energy use and a 50% decrease in carbon emissions since 2008. Looking ahead, AB has pledged to reduce plastic usage by 50% by 2025 and to cut food waste by the same percentage within the same timeframe.
Community Engagement
AB Vassilopoulos is deeply integrated into the Greek community, supporting local suppliers and organizations to foster sustainable economic growth. The company has partnered with the Bodossaki Foundation and the American Farm School in Thessaloniki on the Smart Farming initiative, installing telemetric systems across the country to provide real-time data to producers. Furthermore, AB operates a Mobile Environmental Education and Recycling Centre, known as the ‘green bus,’ which travels to schools and local communities to raise awareness about sustainability and recycling.
Product Offerings and Services
AB Vassilopoulos offers a diverse range of products, including groceries, fresh produce, and household items. The company has developed its own brand, featuring products that capture the essence of Greek cuisine and support local producers. These private label products have been recognized for their quality and have become staples in Greek households.
Digital Transformation
In response to evolving consumer behaviors, AB Vassilopoulos has embraced digital transformation by enhancing its online shopping platform, AB e-shop. This initiative allows customers to conveniently shop for a wide array of products from the comfort of their homes, reflecting AB’s dedication to meeting customer needs through innovative solutions.
