BrightonSEO 2023: Save the Date for the Ultimate SEO Event
BrightonSEO is the premier SEO event where the most brilliant minds in international SEO and localization come together to unlock the largest search marketing conference. This event gathers SEO experts and marketers from across the globe, offering the ideal platform to exchange ideas, learn, network and elevate your SEO skills.
Much like an annual SEO meetup, we have attended BrightonSEO for seven consecutive years (like BrightonSEO 2019), and each time, the event has not only exceeded our expectations but also significantly enriched our SEO expertise.
ON.marketing will be in attendance once again.
Save the date(s)
- 14/9/2023
- 15/9/2023
- 16/9/2023
The “Behind-the-Scenes” story of the SEO conference: BrightonSEO
BrightonSEO’s origins trace back to a casual gathering in a pub, where a group of people were discussing Search Engine Marketing and Optimization. Kelvin Newman, the event’s organizer (and its driving force), was inspired during this pub chat. He suggested, “Why don’t we bring together SEO professionals, host a couple of talks, and provide an opportunity for industry peers to connect?” That’s how the event began.
A glimpse from previous BrightonSEO events
BrightonSEO: agenda of the top SEO conference 2023
💡 SOS Tip for die-hard SEO fans:
The BrightonSEO conference has so many SEO workshops, SEO seminars, SEO masterclasses, and SEO speakers running simultaneously that it’s easy to get lost. Sometimes you have to be “picky”. But don’t worry, we’ll highlight the schedule to help you create a strategic plan for your selections in advance.
This is an image from a previous BrightonSEO main stage with areej_abuali
BrightonSEO Auditorium 1 – 14/9/2023
- 9.30 SEO AUDITING
Dom Hodgson – The top ten mistakes from monitoring 100,000 sites
James George – How to conduct an efficient and effective competitor review
Judith Lewis – Please stop making me fix this over and over – I am not Sisyphus - 11.10 CONTENT & COPYWRITING
Alice Rowan – Write your own f*cking website in 12 steps
Chima Mmeje – 15 teardown examples of money keywords guaranteed to lift conversion Pascalle Bergmans – SEO: Story Effect Optimisation - 13.40 AI CONTENT
Ryan Broderick – Memes in the age of AI
Yvie Ansari – How to use AI to help build a winning content plan
Jack Roberts – Scale up: How to create unique content with open-source tools - 15.20 CONTENT STRATEGY
Maret Reutelingsperger – Supercharge your SEO content with email marketing
Alina Benny – Iterative content strategy: workflows, fictions, and the honest truth
Hannah Brady – Killer content & multichannel magic: a chaotic how-to guide - 16.50 GOOGLER SESSION
John Mueller and Billie Geena – An update on Google Search
BrightonSEO Auditorium 2 – 14/9/2023
- 9.30 BRAND
Ivana Flynn – How to properly use SEO, branding and brand protection to lower your CPA
Diane Wiredu – Master your messaging beyond SEO
Tereza Litsa – How to keep the human element using AI for content and SEO - 11.10 KEYWORD ANALYSIS
Malcolm Coles – Learn how to combine google sheets functions and do keyword analysis in 5 minutes
Charlie Whitworth – How to tackle keyword cannibalisation & dominate the organic SERPs
Jess Maloney – Unleashing the full potential of keyword research - 13.40 CONTENT AUTOMATION
Daniel Axelsson – Building an automated content strategy: practical tips and best practices
Syphaïwong Bay – Create and automate content with(out) AI
Jared Keleher – 15 things I’ve learned from 15,000 SEO articles - 15.20 STRATEGY
Thierry Ngutegure – SEO’s sixth sense: seeing SEO’s future in today’s numbers
Anna Bravington – Why does your CEO hate SEO?
Jonathan Moore – My boss doesn’t think I’m strategic - 16.50 EAT
Kelly Johnstone – The biology of building trust
Kathy Wong – From experience to trust: How the evolution of E-E-A-T will affect your SEO strategy
Chantal Smink – Why focussing on SEO will not help you to become an E-E-A-T
BrightonSEO Auditorium 3 – 14/9/2023
- 9.30 LOG FILES
Alex Wright – Getting down and dirty with log files
Sally Raymer – How log file analysis can supercharge SEO
James Gibbons – Googlebot log driven design & AI linking - 11.10 TIK TOK
Mathilde Høj – What is TikTok SEO and how do you utilize it as a part of your SEO-strategy?
Dr. Jamie Cohen – The TikTokification of everyday life
Emily Long – Don’t be a magpie – how to avoid the distraction of shiny stuff when planning - 13.40 MANAGEMENT
Kara Thurkettle – How to use psychology to better manage your SEO team (and your clients)
Cat Goulbourne – Lessons from a 4-day workweek agency
Valentina Stragliotto – The psychological hit of work failure – a guide from a digital fresher - 15.20 SEMANTIC SEO & ENTITIES
Dixon Jones – Entities in SEO
Tuhin Banik – Significance of cost retrieval and leveraging semantics in SEO
Kapwom Dingis – Semantic SEO for better rankings - 16.50 UX
Rio Ichikawa & Kenichi Suzuki – Unlock the power of heatmaps: supercharge your SEO and UX strategy
Sara Fernández Carmona – SEO+UX: it’s a match! Creating a winning SXO strategy
Myriam Jessier – Banish image bloat with an image performance budget
BrightonSEO Auditorium 1 – 15/9/2023
- 9.30 AI & SEO
Jess Peck – A guide to understanding LLMs and AI
Aleyda Solis – Embracing AI in SEO: how to 10x your SEO leveraging AI bots
Azahara Corrales – Unlock the power of AI: harness AI to create your winning marketing strategy - 11.10 CONTENT CREATION
Margaret MacArthur – Designing viral content
Katy Powell – Ideation: Thinking beyond the first idea
Catherine Jones – From generic to genuine: creating stand out content in the AI era - 13.40 AI CONTENT
Jade Symons – Can a fully AI-crafted website outsmart Google’s ranking algorithm?
Ainhoa Lizarralde – Beyond ChatGPT – evaluating AI content tools
Michał Suski – From AI to authority: why Al-generated content isn’t created equal - 15.20 SEO FUNDAMENTALS
Andy Mollison – Stop over-complicating your SEO strategy: making millions with metadata
Tom Vaughton – How & why the history of SEO will help us plan for the future of search.
Andrew Holland – The new SEO metric that makes SEO 10 x more valuable (and 10 x more effective) - 16.50 KEYNOTE
Professor Hannah Fry – The trouble with automation
BrightonSEO Auditorium 2 – 15/9/2023
- 9.30 INFORMATION ARCHITECTURE
Julien Deneuville – How to handle internal linking on large scale websites
JM Felip – Wanted: link wranglers – taming your site’s wild herd
Grace Frohlich – Pirates should use maps: how to build a user journey map for search - 11.10 MEASUREMENT & FORECASTING
Ellie Connor – How to measure SEO sustainability
Faye Thomassen – Call tracking and search marketing: the combination you didn’t think you needed
Hannah Rogers – Facing your fears: SEO forecasting - 13.40 SEARCH & SOCIAL
Anthony Leung – LinkedIn’s secret weapon: SEO content
Ray Saddiq – Social is more important to SEO than you think
Meg Sharma – Level up your content by REALLY knowing your audienceg - 15.20 ECOMMERCE
Rana Abu Quba Chamsi – Embracing multilingualism in ecommerce
Ryan Hassel – From page to profit: mastering SEO indexation for ecommerce success
Andy Frobisher – Shopifucked: How to screw up your e-commerce site when re-platforming - 16.50 KEYNOTE IN AUDITORIUM 1
BrightonSEO Auditorium 3 – 15/9/2023
- 9.30 INTERNATIONAL
Taleb Kabbara – Arabic SEO: how to engage 400 million Arabic speaking audiences
Sukhjinder Singh – Scale a global SEO strategy with limited resources (and buy-in!)
Dave Cousin – The 8 things to check if Google are ignoring your hreflang - 11.10 PERSONAL DEVELOPMENT
Ryan Jones – Mastering mental health in digital marketing’s always-on world
Adrijana Vujadin – 3 sabotages that SEO professionals believe are good for them
Tazmin Suleman – The most important algorithm you need to understand - 13.40 LINK ANALYSIS
Bill Hartzer – Advanced link profile analysis in 2023
Sinead McLarty – Finding sites when it feels like there are none
Martin Hayman – How to skyrocket your SEO performance with content clusters - 15.20 SEO SUCCESS
Steve Paine – The best of personal finance SEO. Visibility leaders research revealed
Gemma Fontané – Unleashing the power of GA4 for B2B companies
Noémie El-Maawiy – How to build a marketing strategy on a budget - 16.50 KEYNOTE IN AUDITORIUM 1
You can also see the program here
Keynote Speakers
Becky Simms
Reflect Digital | Founder & CEO
Over the past 15 years, Becky has dedicated her career to the realm of digital marketing. In 2011, she initiated Reflect Digital, which has since flourished into a thriving team of more than 30 digital experts. Remarkably, in 2022, Becky achieved a noteworthy milestone by securing her spot on the BIMA 100 list for the second consecutive year. This list celebrates the top 100 individuals who are actively shaping the future of the digital industry.
Joshua George
Founder | ClickSlice
Joshua George, renowned as London’s premier SEO Consultant, takes pride in being the founder of ClickSlice, an SEO agency with a strong emphasis on eCommerce, creating significant ripples in the industry. Josh is passionate about imparting knowledge and has shared his expertise with an impressive count of over 100,000 students, including providing SEO training to the British government.
Rob Kerry
Re:signal | Commercial Director
Rob Kerry, boasting moe than two decades of industry expertise, stands as a prominent figure in the realms of Search Engine Optimization, Ecommerce Development, and Website Migrations. After successfully spearheading SEO and Ecommerce initiatives within a major European retailer, he currently lends his prowess to assist other brands in augmenting their online revenue at the Ecommerce SEO agency, Re:signal.
Vicki Jakes
The Social Ads Squad | Managing Director
Vicki is a seasoned consultant specializing in online marketing and website optimization. Her mission is to empower small businesses to increase sales through their online presence. With more than two decades of experience, she has led international teams consisting of developers, designers, copywriters, user-experience specialists, and testers. Vicki excels in elevating website attractiveness and driving conversions. Her passion lies in simplifying complex concepts, providing accessible training, and leading The Social Ads Squad, a UK-based agency focused on generating leads through social advertising.
James Hayward-Browne
Bottled Imagination | Co-founder & Marketing Director
James, an award-winning creative turned marketer, has a track record of not only scaling up start-ups but also elevating established brands to even greater heights. He boasts an impressive portfolio of brands he’s worked with, rivaling the number of tennis tournaments he’s won – and he’s won quite a few.
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